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Burger King also celebrated UK’s National Burger Day last year with a “Whopper Swapper” campaign, giving away 10,000 Plant-Based Whoppers and Vegan Royales​​ to encourage customers to swap out their beef burger for a plant-based option.

Burger King

And it’s not just Burger King’s ad campaigns that are changing the narrative. In recent years, Burger King has explored plant-based pop-ups globally, transforming locations in the UK, Germany, Spain, Switzerland, Chile, Costa Rica, and more into vegan paradises with meatless burgers, chicken-free sandwiches, and more.

“Our ultimate goal is to position Burger King as the leader and go-to for the best-tasting plant-based food in the quick-service restaurant industry,” Farretti previously told VegNews.