Burger King’s vegan ad campaigns
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Last year, Burger King explored its first plant-based chicken option domestically together with Impossible Foods with the limited launch of the Original Chick’n Sandwich at participating Cincinnati, OH locations. While this sandwich—which was available vegan sans mayonnaise—has yet to expand nationally, Burger King currently offers vegan chicken options in other markets.
Down in Latin America, the chain works with The Not Company, a Chilean company that uses artificial intelligence to approximate animal products on a molecular level using plant-derived ingredients. NotCo has supplied the plant-based patty for Burger King’s meatless Whopper in Chile since 2020. Last year, Burger King expanded its partnership with new NotChicken items, including King Vegetal, King Italiano Vegetal, and plant-based nuggets.
In many global markets, including Europe, Burger King works primarily with The Vegetarian Butcher, a Unilever-owned company. Last year, Burger King became the first fast-food chain in the United Kingdom to launch vegan chicken nuggets.
“Adapting to customer preferences is a key focus at Burger King,” Alasdair Murdoch, chief executive of Burger King UK, said in a statement at the time. “We are committed to helping our guests make good decisions about what they eat and drink and providing them with informed choices.”
Burger King
Since then, Burger King UK—which has a goal of making half its menu plant-based by 2030—has expanded into other exciting options, including this year’s addition of three new vegan bacon cheeseburgers.
